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Written by Hans-Ruedi Hertig
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Successful global companies are good at combining global branding with local implementation. Local business units need to foster client loyalty with local service quality, giving a positive face to the brand. The Harvard Service Profit Chain as it is known explains the leverage of staff motivation on service quality, client loyalty and finally profits – a universal concept as it is based on psychological rather than social factors. The CBC portfolio analysis identifies this leverage and explains how it can be realized. The practical example is based on staff motivation data of a large, highly successful international retailer with half a million square meters of sales space in China and 20’000 local employees.
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Written by CBC Executive Search
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At times, foreign small and medium sized companies in China are experiencing difficulties when hiring an accountant. If a person lacks proper education and the necessary experience to work for a WFOE, it can become very costly and troublesome for the company.
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Written by Philipp Roeder
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In Zeiten der Krise stellt sich die Frage in wie weit strategische Investitionen in Zukunftsmärkte sinnvoll sind. Bringen sie Wachstum oder binden sie unnötig Kapital? Die Wirtschaftskrise führte dazu, dass M&A Aktivitäten weltweit sanken. So lag der ZEW-ZEPHYR M&A Index, der die Entwicklung abgeschlossener Fusionen und Übernahmen abbildet, selbst nach einer leichten Erholung im dritten Quartal 2009, mit 105 Punkten noch deutlich unter seinem langjährigen Mittel von 126 Punkten. Die M&A Beziehungen zwischen Europa und China bilden hier keine Ausnahme.
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Written by Petra Cathrein
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The focus of marketers usually directs to the young and dynamic people. But in China, there is one segment that is hardly considered: the elderly. Twelve percent of the whole population have already exceeded the age of 60. The life expectancy is about 72 years for men and 75 years for women, while the average retirement age is comparably early with 51.2 years. That is the reason why urban Chinese older than 50 years was studied. In the culturally close cities Nanjing and Shanghai, 103 people were asked, what their habits, preferences and expenses are.
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Written by Hsiang-ting Lee
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China's Online Retail Market grew to USD 18.80 billion (RMB 128.2 billion) with a robust growth of 128.5% in 2008. Online shopping can be a lucrative alternative for companies with competitive advantages in product uniqueness, service or branding. The number of 87.9 million online customers is expected to rise as a result of growing availability of internet access, increasing understanding of online applications, improved online shopping complementary services and expanding investments by companies. The online B2C annual growth is expected to exceed 100% over next two years.
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